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A Guide to Cannabis Advertising: Everything You Should Know

There are numerous regulations relating to cannabis products. Ranging from production and sales to advertising, cannabis business owners have to adhere to certain guidelines. If you have a solid understanding of the rules and regulations, you can stay on top of your business. It’s important that you always stay in compliance. Get in touch with a cannabis advertising agency Los Angeles to know the cannabis laws and regulations.

Can cannabis brands advertise?

Yes, cannabis brands can advertise but under strict guidelines. Being a cannabis business owner, you need to be acquainted with those guidelines. Different countries have different laws relating to cannabis products. So, it’s important to consider the country from where you are operating. Your cannabis business should comply with the rules set by the regulatory bodies of your country.

How much does the cannabis industry spend on advertising?

According to studies, cannabis advertisers spent $1288 million on digital display ads in 2021. That’s an increase from $1031 million in 2020. The cannabis industry is expected to grow by $3133 million by 2025. Cannabis marketers are eager to expand their advertising presence beyond the endemic sites.

Can dispensaries advertise on Facebook?

Cannabis AdvertisingAs per the law, cannabis brands can’t advertise their products on social media. It can be frustrating as social media produces such a high return on investment. All social media marketing platforms like Facebook, LinkedIn, Twitter, and Instagram are governed by federal law. Since cannabis is still considered illegal, all forms of paid cannabis advertising are deemed as a violation of social advertising policies and are against the rules and regulations for any medium. For instance, Facebook not only scans your cannabis ad, but also scans associated landing pages and images. However, you can post about cannabis and cannabis-related products in social media feed organically.

It may seem tempting considering the huge audience on social media platforms, but airing on the side of caution is always the better approach. Your paid social advertisement won’t hold any value if your accounts are taken down and audiences diminished. Cannabis marketers who opt for Los Angeles dispensary SEO have to take account of this fact.

Can you advertise cannabis products on Google?

No, you can’t advertise your cannabis products on Google. Google stands by federal law, and under federal law, the manufacturing, selling, and promotion of cannabis aren’t allowed. However, terms associated with hemp are allowed to be advertised. When you use the keyword planning tool, you need to look for associated keywords to find out whether Google forbids them or not.

If you think you will be giving Google Ads a try, consider having your campaign checked by a professional to ensure it complies with every legal standard. Your professionalism and integrity in the eyes of Google are important and not worth tarnishing over a campaign that wasn’t handled properly.

Can you advertise cannabis on TV?

It is allowed under certain circumstances. Advertising your cannabis business on television has regulations as advertising on billboards. These conventional advertising mediums are allowed under certain circumstances based on the state you live in, local ordinances, and audiences. Get in touch with a reliable cannabis advertising agency Los Angeles to know more about the regulations of cannabis advertisements on TV commercials.

Yes, advertising cannabis on TV commercials in California is permitted considering it is only targeted to a 21+ audience. According to the rule, any cannabis advertisement can be displayed where at least 72% of the audience is suspected to be 21 years or more. It includes advertisements in cable, broadcast, radio, print, and digital communications. California restricts cannabis advertisements from marketing in a way that is enticing to children.

Cannabinoid drugs that are FDA approved are Syndros (THC), Marinol (THC), Cesamet (nabilone), and Epidiolex (CBD). When it comes to non-prescription use, CBD and delta-8-THC derived from industrial hemp are considered legal at the federal level, but enforcement and legality vary by state.

Wrapping Up

As you can understand, there are certain regulations on cannabis advertisements. Based on the country from where you are operating, you have to consider the guidelines relating to cannabis products. This way you can come up with a cannabis advertising strategy that stands the test of time and at the same time adheres to federal regulations.

Are you looking to advertise your cannabis products? If yes, is the best place to be in. The experts of this cannabis advertising agency Los Angeles have a solid understanding of the cannabis regulations relating to your country and can come up with effective strategies.

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